Richer Poorer Rebranding
Client: Richer PoorerRebranding project for Richer Poorer completed for the Spring Summer 2020 season launch. This project hit all aspects of the business, including apparel trims, hangtag, packaging, and in-store activation. //
![](https://freight.cargo.site/t/original/i/5e04e386f95eba8b13753c58805123c82fff3512bd676aa6b031b92068878649/Richer-Poorer-Rebranding_012x.png)
![](https://freight.cargo.site/t/original/i/6b0977b46482d51c785a78b2f9bf6b182852359d848d12e4b9eab208887ae5ac/Richer-Poorer-Rebranding_03A.png)
![](https://freight.cargo.site/t/original/i/5efd3c286ed81be85889f7705cd5b3f908cd7a10ff0f9c94b350dfd1042ce367/Richer-Poorer-Rebranding_022x.png)
![](https://freight.cargo.site/t/original/i/ba627934e0c0cbb4706c6c99084cb404bffdc9a9657277f1d9edd41b2d4d5698/Richer-Poorer-Rebranding_042x.png)
![](https://freight.cargo.site/t/original/i/8fdcdb21b10c27f3cc857ff41ad0d476aebd0a9c6281f2ddc248251291b7c8d7/Richer-Poorer-Rebranding_052x.png)