Desert Outlaw SP23
Client: Daydreamer Spring ‘23 Campaign for Daydreamer’s Country music focused seasonal launch. The challenge was to create an identity influenced by outlaw country through a contemporary lens for an apparel brand. //
![](https://freight.cargo.site/t/original/i/9dcdc31dcae33ec195f0cf91a664ffd6736292282e972e467241aec92c90da86/ticket-design.png)
![](https://freight.cargo.site/t/original/i/fe7972cd2d10f086a6fa40a13343d89051c81f7b264c0afcd70c31d682da9f0f/Desert-Outlaw-Teaser_wrist-band.png)
![](https://freight.cargo.site/t/original/i/a6b10a896b079ed87cbd7c82f143b942e5ebf85b4954c43d1ee4b17458905d3f/Mask-Group-1380.png)
![](https://freight.cargo.site/t/original/i/0c63a0732f85d151cf556bfd071a2bfc730227d1291a64b950bb48951d134c8c/Mask-Group-1176.png)
![](https://freight.cargo.site/t/original/i/21998de265ec9e103df32447841aaeb94c0070185b3b812ea03ddf5ec895277f/Mask-Group-1175.png)
![](https://freight.cargo.site/t/original/i/5dbad7698bd560e5053fcb7d181171af16150f87bb40e1bff5af84afba4c643b/Desert-Outlaw_brandblue.png)
![](https://freight.cargo.site/t/original/i/eab356f81b6fbb2c8e7ed0af9d01f33c7fd71cab4520887fca8f06e33cd88dbd/Group-18698.png)
︎︎︎ https://daydreamerla.com/pages/spring-23-campaign